THE NEW WORLD ECONOMIC ORDER as an issue that could better aid the NWICO cause

According to Ekeanyanwu ( 2008)  the new world information communication order arose out of the new world economic order of 1974

The New world economic order is a similar notion to that of NWICO only this time it does not talk of free and balanced flow of information but about creating a level playing ground for all economies of the world 

NWICO AND THE MEDIA TODAY

Till today the NWCO debate has still not had much or any   impact on the information flow between the developed world and the underdeveloped world in fact in the history of Nigerian media at some point, there was decline in the influence of foreign content on indigenous media but at present the indigenous content is totally framed to look like the western culture and were this is not done or not done well as is mostly the case, Nigerians' no longer have to bother about it since there is easy access to foreign media.

what does the future look like for the NWICO Debate

Since NWICO is only a framework, a discussion topic, and clearly does not have the support it needs from the developed and wealthy nations nor is there any hope that the nations who support and need it will ever get the reality that in order to push the idea money is needed or wakeup to money making strategies  there is hardly any lit foreseen at the end of the tunnel for this long overdue cane; it is almost as if it were better if the topic were not raised at all, because all the money spent by these developing nations could have been better spent on investing and actually getting the financial power required to control the flow of news.

Let’s take a cue from china a former third world country and now the emerging best economy in the world – on September 28 2011 (Bladerson, 2011)reports that the top player countries in the world media industry converged in china to discuss on media control, Balderson specifically said -   as we’ve seen increasingly in recent years, the brutal state of China will be presented in much more favorable light. Perhaps they realize it may end up being the only strong economy left in the world and it’s time to buddy up?

Therefore if the developing world is unwilling to row economically in order to get hold of the means of information dissemination, they must as well be willing to drop the NWIO debate as it an already lost battle – the money is the weapon and the developing world as none of it so why send your soldiers to a war were they are bound to die when you could easily train them to make the weapons in the time being and prepare for war  

Conclusion and recommendation

In African tradition, when a child is beaten by his age mate and he goes back home to his parents, he is not petted nor is he given words of encouragement but often, he is thrown out of the house to go back and fight till he wins and then he is encouraged or rewarded. The third world has left the house and gone to the developed world but has refused to fight but is engaging in dialogue and has been at it for far too long.

The developed world may never bulge for the demands of the third world, from the looks of things, they are used to being a monopoly of everything and have always fought to retain that position of top “anything good” in the world and so it might be quite futile for the third world to continue in these endless debates for a free and balanced flow of information. However, all hope is not lost and the third world may still find the light at the end of this dark tunnel if only they sit up to the reality that the key to free flow of information is the ability to propagate it also and the means to propagation of information lies in financial power.